We work with psychologists and researchers to ensure our product is tailored to our unique social and cultural context. As a homegrown outfit, we take pride in being the first in Malaysia to offer this tool for the benefit of our nation.
Developed with years of research data, we specifically look into the following four aspects:
More than just a static profiling tool, we work with industry practitioners as a talent pool bridge.
While there are some general application of our offering, we also provide customizations to help our clients in effectively achieve their objectives, be it improving bottom line or streamlining operations.
Current ASK is in its 2nd edition since 2012, with 5 years and over 30,000 respondents in use of practice and research to support its validity. Here are some technical points to support;
We do acknowledge that sometimes people will attempt to trick their way into producing a result that they want, however, ASK has pattern detectors built in to ensure true picture:
While ASK is based on a study that started in the 1960s, we have applied social appropriation measures to reflect true and fair Malaysian values / context instead of Western ideals.
In addition, we are the first in our domestic market with particular focus on Malaysian youth-adolescent demographic.